17 Best Google Sheets SEO Tools and Add-Ons Every Marketer Needs in 2025

Managing SEO in 2025 is no small task. Search engines evolve constantly, data pours in from every direction, and marketers are under pressure to make smarter decisions faster. But too often, the tools meant to help, like Google Sheets, turn into a cluttered maze of raw data, endless tabs, and manual updates.

The result? Instead of uncovering insights and shaping strategy, you’re stuck formatting cells, chasing down errors, and repeating the same processes week after week. Spreadsheets become less of a solution and more of a bottleneck.

That’s where specialized Google Sheets SEO tools come in. They don’t just save time, they transform how you work. By automating reporting, integrating real-time data, and streamlining content creation, these tools allow marketers to focus on what matters: improving rankings, building visibility, and driving growth.

In this post, we’ll highlight the must-have Google Sheets SEO tools that will help you stay competitive and efficient in 2025.

Common Use Cases For SEO Tools For Google Sheets

• Link Building Campaign Management: Track potential link opportunities, contact information, and domain ratings across campaigns. Monitor outreach sequences, response rates, and conversion metrics. Analyze backlink portfolios and identify competitor gap opportunities for strategic targeting.
• SEO Performance Monitoring: Pull ranking data for target keywords across locations and devices. Integrate Google Analytics traffic trends and conversion metrics. Monitor SERP feature appearances and analyze technical crawl data for optimization priorities.
• AI-Powered Content Creation: Generate SEO-optimized blog posts, product descriptions, and meta content using fine-tuned AI models trained on high-performing content samples. Bulk process content briefs and autocomplete repetitive writing tasks based on examples. Create email sequences, social media posts, and ad copy at scale while maintaining brand voice consistency across all materials.
• Content Strategy Planning: Structure keyword clusters with search volumes and competition levels. Identify competitor content gaps and track asset performance metrics. Maintain databases of guest posting opportunities with editorial guidelines.
• Data Integration & Automation: Consolidate data from multiple SEO tools into unified frameworks using AI-enhanced web scraping. Set up automated refresh schedules for real-time monitoring and bulk extract text from competitor URLs. Develop custom scoring systems aligned with client goals and enhance AI prompts with Google Search context for up-to-date market intelligence.

Criteria For Selecting the Best SEO Tools For Google Sheets

We evaluated dozens of SEO-focused tools and add-ons to identify the solutions that deliver exceptional value for search engine optimization workflows. Our comprehensive assessment examined five critical factors:

• Seamless Google Sheets integration: Top-tier tools install as native add-ons or built-in extensions, allowing you to begin SEO analysis and optimization immediately without technical setup or coding requirements.
• Comprehensive SEO functionality: From keyword research and rank tracking to backlink analysis, content creation, and competitor intelligence, these tools transform Google Sheets into a powerful SEO command center that rivals dedicated platforms.
• Scalable for diverse SEO needs: Whether you’re a solo consultant tracking a handful of keywords or an agency managing hundreds of client campaigns, our selected tools handle large datasets, support team collaboration, and provide flexible API usage to control operational costs.
• Exceptional value proposition: Each recommended solution offers an optimal balance of advanced SEO features and cost-effectiveness, featuring generous free tiers, competitive subscription rates, or bring-your-own API key options to maximize budget efficiency.
• Proven track record: Only tools with consistently high user ratings, active development communities, and demonstrated success across various industries and SEO use cases made our final selection.

Our Methodology

To come up with the recommended products below, we went beyond feature analysis and examined hundreds of user reviews on Google Workspace Marketplace, Reddit, Quora, and B2B review sites such as Capterra, G2, and SourceForge.

1. Synterrix

Best for scaling content production in SEO, e-commerce, sales, and marketing initiatives

Synterrix’s AI-driven Google Sheets add-on helps SEO specialists, content creators, and eCommerce entrepreneurs streamline their workflow to produce quality content at scale.

Build tailored AI models using your proprietary data to convert raw information into practical, search-optimized insights.

The platform accelerates workflows through batch prompt execution, image URL management, web content extraction, and automatic formula creation.

Featuring 60+ pre-configured AI templates, Synterrix flexibly supports diverse SEO strategies, eCommerce operations, and content production requirements.

Common Use Cases

Here are several SEO applications where Synterrix excels:

1. Generating SEO title & meta description tags

Create optimized SEO title tags and meta descriptions for products by combining the product name, detailed product information, and target keywords to improve search engine visibility and click-through rates.

2. Bulk generating copy for any custom task or programmatic SEO campaign

Automate content creation for programmatic SEO by using AI prompts to write explanations of Google Sheets function syntax based on provided examples, enabling bulk generation of content across multiple functions.

3. Bulk generating copy for local SEO, solution, service, or industry pages

Generate customized landing page copy for local SEO campaigns by following specific tone, length, and keyword integration guidelines while avoiding overused marketing phrases, enabling scalable content creation for solution, service, or industry-specific pages.

4. Generating SEO blogs, listicles, and product roundups

Create SEO-optimized blog content including listicles and product roundups by following provided examples and titles, enabling scalable content creation.

5. Bulk generating CRO-optimized product/category copy

Generate conversion-optimized product and category page copy using HTML formatting, attention-grabbing hooks, and compelling CTAs while following provided examples to create unique, punchy descriptions that drive sales.

6. Bulk generating SEO copy for category pages

Create SEO-optimized paragraph copy for category pages using the category name and SEO metadata while avoiding overused introductory words to improve search rankings and user engagement.

7. Bulk generating SEO-optimized image ALT tags

Generate SEO-optimized image ALT tags by incorporating target keywords and analyzing product images while avoiding generic phrases to improve accessibility and search engine image rankings.

8. Generating product descriptions

Come up with concise product descriptions by analyzing product images to extract key features, benefits, and selling points, enabling automated content creation for e-commerce catalogs and product listings.

9. Scraping Content & Metadata from URLs

Automate the extraction of content and metadata elements from URLs for competitive analysis, content research, and SEO auditing purposes.

Examples include

• Extracting a blog post from a URL
• Extracting meta title tags from URLs
• Extracting meta description tags from URLs
• Extracting all HTML H tags (headings) from a URL
• Extracting product names from URLs

Pricing

Synterrix offers three pricing plans:

• Personal: $9.50/month – Features 1M GPT-4o input/output tokens monthly, 500 data extractions, additional usage at $12 per 100K characters, plus email assistance. Designed for individual users with basic spreadsheet automation and SEO needs.
• Growth: $19.50/month – All Personal features plus expanded 2M GPT-4o token allocation, 1,000 extractions, reduced overage rates at $10 per 100K characters, and compatibility with personal OpenAI API keys for cost optimization. Tailored for advanced users and agencies seeking usage control.
• Business: $49.50/month – Complete Growth package enhanced with 5M GPT-4o tokens monthly, 50,000 extraction capacity, premium overage pricing at $7 per 100K characters, and expedited email support. Built for enterprises deploying large-scale custom AI model operations.

Pros & Cons

Based on 17 verified reviews from the Google Workspace Marketplace, Synterrix maintains a perfect 5-star rating. Here’s what users consistently highlight:

Pros

• Significantly streamlines Google Sheets workflows, particularly for high-volume operations requiring integrated AI assistance within the spreadsheet environment.
• Enables report automation, data analysis, and custom content generation without technical programming knowledge.
• Offers personal API key integration, allowing users to optimize costs during intensive processing periods.
• Features an intuitive design that maintains performance stability even during extensive, resource-heavy operations.

Cons

• Narrow AI model ecosystem, predominantly relying on OpenAI’s platform.
• Processing speed can decrease when handling particularly demanding or intricate workflows.
• Initial adjustment period required for users unfamiliar with AI-powered spreadsheet functionality.

Why we recommend and users choose this tool

Synterrix integrates AI automation into Google Sheets, enabling bulk SEO content generation and large-scale data extraction without technical skills. With custom model training, batch processing, and 60+ templates, it serves marketers, eCommerce teams, and agencies effectively. 

Competitive pricing, excellent user ratings, and high-volume capability make it a reliable solution for transforming raw data into actionable business insights.

Trusted by 500+ users, it simplifies complex data tasks and serves as essential infrastructure for modern digital businesses.

Ready to experience Synterrix? Try the complete 3-day free trial to see how quickly you can scale SEO content creation, extract product data, and enhance eCommerce workflows with AI automation.

2. Search Analytics for Sheets

Best for SEO professionals and agencies needing comprehensive Google Search Console data analysis and automated backups

Search Analytics for Sheets is a specialized Google Sheets add-on that transforms how SEO professionals, digital marketers, and website owners analyze their search performance data.

Think of it as your direct pipeline from Google Search Console to Google Sheets, eliminating the frustration of manual data exports and the 1,000-row limitations of the Search Console interface. 

With this tool, you can pull unlimited performance data, combine multiple dimensions simultaneously, and create automated daily or monthly backups of your most critical SEO metrics.

What makes Search Analytics for Sheets indispensable is its ability to retrieve significantly more data than what’s available in the Search Console UI, while pairing performance metrics with URL Inspection results to identify both indexing issues and untapped traffic opportunities. 

This means you can spot technical SEO problems alongside keyword performance gaps without switching between multiple tools or losing valuable historical data.

Top Features

• Unlimited Data Extraction: Bypass Google Search Console’s 1,000-row export limit and retrieve comprehensive performance data including queries, pages, countries, devices, and date ranges directly into spreadsheets.
• Multi-Dimensional Analysis: Group performance data by multiple dimensions simultaneously (query + page, country + device, etc.) for deeper insights that aren’t possible through the standard Search Console interface.
• URL Inspection Integration: Combine performance metrics with URL Inspection data to identify indexing issues, crawl errors, and optimization opportunities for underperforming pages in one unified view.
• Automated Data Backups: Schedule daily or monthly automatic data extraction for any number of Search Console properties, ensuring you never lose historical performance data and can track long-term SEO trends.
• Advanced Filtering Options: Apply sophisticated filters and date ranges to focus on specific segments of your search data, making it easier to identify patterns and opportunities within your SEO performance.

Pricing

Search Analytics for Sheets offers three transparent pricing tiers designed to scale with business needs:

• Free: $0/forever – Perfect for SMBs and local businesses, includes up to 25,000 rows per request of Search Analytics data, up to 100 rows per request of URL Inspection data, unlimited requests with all verified Search Console properties, full dimension grouping and filtering options, and unlimited daily/monthly automated requests.
• Pro: $16/month – Designed for medium to large websites, expands to up to 100,000 rows per request of Search Analytics data and up to 1,000 rows per request of URL Inspection data, while maintaining all the unlimited features of the free plan.
• Unlimited: $41/month – Built for large and enterprise websites, provides access to all available rows per request of Search Analytics data and up to 2,000 rows per request of URL Inspection data, with no limitations on data extraction volume.

Pros & Cons

Based on 77 verified reviews in the Google Workspace Marketplace, Search Analytics for Sheets enjoys a 4.2-star rating, with users consistently mentioning these key highlights:

Pros

• The daily automatic GSC keyword export feature is highlighted as very reliable and helpful for reporting.
• The add-on integrates seamlessly into Google Sheets and requires minimal setup or technical knowledge.
• Many users appreciate the powerful free features, including high row limits and long-term data access.
• Users have noted responsive and supportive communication from the developer when issues arise.

Cons

• Some users experienced problems when filtering by country, receiving incorrect or zero results.
• The add-on sometimes returns more data than the selected date range.
• Daily backups can stop if no data is available, requiring manual intervention, and some formatting issues appear in logs.
• There are occasional cases where keywords are mapped to the wrong pages or reports generate unexpected results.

Why we recommend and users choose this tool

Search Analytics for Sheets transforms Google Sheets into a robust SEO analysis platform, delivering comprehensive Google Search Console data without the usual export limits. Its ability to combine performance metrics with URL Inspection results and automate daily or monthly backups makes tracking SEO trends and spotting technical issues effortless. 

The tool supports multi-dimensional analysis, advanced filtering, and unlimited data extraction, saving time for SEO professionals, agencies, and digital marketers. 

3. RankTank Rank Tracker

Best for SEO professionals needing real-time keyword position tracking directly within Google Sheets

RankTank is a specialized keyword rank tracking tool that has been serving the SEO community since 2008, transforming how digital marketers and SEO professionals monitor their search engine rankings.

Think of it as your live window into Google search results, providing real-time keyword position data that updates as Google’s rankings actually change throughout the day. 

Unlike traditional rank trackers that provide daily snapshots, RankTank shows you exactly where your domain ranks at the moment you run the scan, capturing the true volatility and fluctuations that occur in search results.

What makes RankTank unique is its deep integration with Google Sheets, offering two distinct tools that work seamlessly within the familiar spreadsheet environment. 

The RT Sheet Extension transforms any existing Google Sheet into a powerful rank tracking dashboard, while the RT Original Sheet provides a standalone solution for bulk keyword monitoring up to 10,000+ keywords per sheet.

Top Features

• Real-Time Live Rankings: Get instant, accurate keyword position data that reflects current Google search results rather than cached or delayed snapshots, allowing you to see ranking fluctuations as they actually occur.
• Native Google Sheets Integration: Transform any existing Google Sheet into a rank tracking tool with the RT Sheet Extension, or use the RT Original Sheet for bulk keyword monitoring up to 10,000+ keywords per spreadsheet.
• Precise Location Targeting: Track rankings for specific geographic locations using UULE parameters, supporting over 200 countries and 150 languages for comprehensive local and international SEO monitoring.
• Multi-Device User Agents: Monitor keyword positions across both desktop and mobile user agents simultaneously, providing complete visibility into how rankings differ across devices and search contexts.
• Comprehensive SERP Features: Track not only organic rankings but also paid ad positions and local 3-pack placements, giving you a complete picture of search result competition and opportunities.

Pricing

RankTank offers three transparent pricing tiers designed to scale from individual SEO professionals to enterprise teams:

• Basic: $15/month – Designed for single domain tracking, includes 10,000 scans per month, desktop + mobile user agents, intelligent retries, key issued within 24 hours, email support with best-effort response times. Additional domains cost $15/month each.
• Extension: $9-$149/month – Supports unlimited domains with 5,000-100,000 scans per month (scalable pricing), includes desktop + mobile user agents, intelligent retries, ad and 3-pack rankings, UULE precise location support, instant package upgrades, and email support with best-effort response times.
• Pro: $185/month – Built for high-volume users, provides unlimited domains with 300,000+ scans per month, desktop + mobile user agents, intelligent retries, Rank API access, keys issued within 12 hours, email support with guaranteed 24-hour response times.

Pros & Cons

RT Sheet Extension holds a 4.4/5 rating from 62 verified reviews on the Google Workspace Marketplace, with users frequently pointing out these notable features:

Pros

• The tool is simple, intuitive, and integrates well with Google Sheets, making it easy for beginners and experienced users alike.
• Users consistently note that RankTank provides fast, accurate keyword ranking data in real time.
• Several users praised the team for responsive, helpful, and friendly customer service.
• Many users feel it’s affordable compared to other SEO tracking tools and worth the investment.

Cons

• Some users experience errors like “Gateway timeout” or failed scans that require retries.
• Occasional issues with promised keyword limits not being met or inconsistent free keyword counts.
• Problems arise when logged into multiple Google accounts simultaneously, causing the sidebar to hang.
• Users suggested improvements, such as automatic rescanning of monthly search volumes, mobile SERP data, and identifying featured snippets.

Why we recommend and users choose this tool

RankTank delivers real-time keyword position tracking directly in Google Sheets, letting SEO professionals monitor live ranking changes instantly. Its seamless spreadsheet integration supports bulk monitoring, precise location targeting, and multi-device tracking for a complete view of search performance. With accurate data, ease of use, and responsive support, RankTank makes SEO tracking fast, reliable, and efficient.

4. ​​AccuRanker Sheets Connector

Best for SEO professionals seeking real-time keyword position tracking with seamless Google Sheets integration

AccuRanker is a professional-grade SEO platform renowned for its speed and accuracy in keyword rank tracking. It empowers SEO professionals, agencies, and enterprises to monitor keyword positions in real time, facilitating data-driven decisions to enhance search engine visibility.

Unlike traditional rank trackers that offer delayed snapshots, AccuRanker provides up-to-date keyword position data, reflecting the current state of search engine results. This real-time tracking enables users to respond promptly to ranking fluctuations, optimizing their SEO strategies effectively.

A standout feature of AccuRanker is its robust integration with Google Sheets. Through its API, users can automate the import of keyword rankings into Google Sheets, creating dynamic dashboards and reports without manual data entry. 

This integration streamlines workflows and enhances reporting efficiency, allowing SEO professionals to focus on analysis and strategy.

Top Features

• Real-Time Keyword Tracking: AccuRanker delivers accurate, up-to-date keyword position data, enabling timely adjustments to SEO strategies.
• Google Sheets Integration: Utilize AccuRanker’s API to automate the import of keyword rankings into Google Sheets, facilitating seamless reporting and analysis.
• Comprehensive SERP Analysis: Gain insights into various SERP features, including organic rankings, paid ads, and local pack positions, to understand the competitive landscape.
• Competitor Tracking: Monitor competitor keyword performance to identify opportunities and threats in the SEO domain.
• Advanced Reporting: Leverage customizable reports and dashboards to present keyword performance data effectively to stakeholders.

Pricing

AccuRanker offers flexible pricing plans:

• 1,000 Keywords: €129/month (or €116/month with yearly billing) – Includes full feature access, real-time rank tracking, Google Sheets integration, competitor tracking, SERP analysis, and advanced reporting.
• Free Trial: 14 days, no credit card required.

Pros & Cons

AccuRanker boasts an impressive 4.9 out of 5 average rating from 330 public reviews on Capterra. Below is an overview of the pros and cons users mention most often:

Pros

• Frequently praised as one of the most accurate SERP tracking tools available.
• Tools like Keyword Discovery, Organic Site Explorer, Share of Voice, Google Grump, and competitor insights are highlighted as very useful.
• Described as clean, intuitive, and fast, making it suitable for both beginners and advanced SEO users.
• Users value responsive support and regular feature updates.

Cons

• Some users want better quick filtering, Ajax-based search, or more advanced filtering options.
• Lacks bulk editing of keyword descriptions and certain display options (e.g., tags in the main table, mobile-only/desktop-only view).
• o option for unlimited keywords; some users find this restrictive.
• Some advanced users feel additional functionality (batch operations, deeper filtering) could make it even better.

Why we recommend and users choose this tool

AccuRanker provides real-time keyword tracking with fast, accurate data, helping SEO professionals respond quickly to ranking changes. Its Google Sheets integration automates reporting and creates dynamic dashboards without manual work. 

With SERP analysis, competitor tracking, and customizable reports, it enables data-driven SEO decisions. Praised for accuracy, ease of use, and responsive support, AccuRanker is a reliable choice for professionals.

5. SERPwoo Sheets Integration

Best for SEO professionals needing comprehensive SERP tracking and alerts within Google Sheets

SERPWoo is a robust SERP monitoring platform that empowers digital marketers and SEO specialists to track keyword positions, detect ranking fluctuations, and analyze competitor performance.

Think of it as your all-in-one SERP intelligence dashboard, capturing not only your rankings but also the dynamic activity of competitors and SERP features in real time.
Unlike simple rank trackers, SERPWoo monitors SERP volatility, alerts you to sudden ranking changes, and tracks both organic and paid search results.

Its Google Sheets integration allows SEO teams to bring SERPWoo data directly into spreadsheets, enabling custom dashboards, automated reporting, and large-scale keyword analysis.

Top Features

• Comprehensive SERP Tracking: Monitor rankings for organic, paid, and local pack results across multiple search engines to capture a full picture of search performance.
• Live SERP Alerts: Receive notifications on ranking changes, competitor movements, and SERP volatility to stay ahead of sudden shifts.
• Google Sheets Integration: Export and update keyword data directly into Google Sheets for custom dashboards, bulk analysis, and automated reports.
• Competitor Analysis: Track competitor rankings and historical performance, providing insights for strategy adjustments.
• SERP Feature Detection: Monitor featured snippets, knowledge panels, and other SERP elements to identify opportunities for visibility gains.

Pricing

SERPWoo offers four tiers to fit different SEO needs:

• Bronze: $49.95/month – Track 750 keywords, unlimited domains, daily updates, historical data for 3 years.
• Silver: $99.95/month – Track 2,000 keywords with additional priority crawling, keyword research for 100 days, and larger dashboards.
• Gold: $199.95/month – Track 4,000 keywords with full team support, unlimited analyses, and more reporting options.
• Platinum: $299.95/month – Track 8,000 keywords with maximum dashboards, full white-labeled capabilities, and top-priority crawling.

Pros & Cons

With 5 publicly available reviews on G2, SERPWoo maintains a 4.7/5 rating. Here’s a look at the key advantages and drawbacks highlighted by users:

Pros

• Users appreciate responsive and helpful customer service.
• The platform is easy to navigate and convenient to use.
• Users like having all relevant ranking information in one place.

Cons

• Some users feel the cost is high for small businesses or contractors.
• Setting up keyword groups could be simpler.
• Occasionally, the tool does not show the full number of results selected.

Why we recommend and users choose this tool

SERPWoo offers comprehensive SERP tracking and alerts, letting SEO professionals monitor rankings, competitor activity, and SERP features in real time. Its Google Sheets integration enables custom dashboards, automated reporting, and large-scale keyword analysis without leaving spreadsheets. 

With live alerts and detailed competitor insights, users can respond quickly to ranking changes and optimize strategies effectively. Praised for ease of use and responsive support, SERPWoo provides a complete SERP intelligence solution.

6. SEMrush for Sheets

Best for SEO professionals needing comprehensive keyword, traffic, and competitor insights directly within Google Sheets

SEMRush is an all-in-one SEO and digital marketing platform trusted by professionals worldwide to track rankings, analyze competitors, and optimize online visibility. 

Its Google Sheets integration brings SEMRush’s rich data into your spreadsheets, allowing marketers to work directly with live SEO metrics without switching platforms.

Unlike static exports or manual data collection, SEMRush for Google Sheets delivers automated keyword, backlink, and traffic insights, enabling bulk reporting and analysis at scale. Its integration provides a bridge between the full SEMRush ecosystem and the flexible, familiar environment of Google Sheets.

Top Features

• Automated Keyword Tracking: Pull up-to-date keyword rankings for multiple domains and queries directly into Google Sheets, with filtering options to focus on specific locations, devices, or SERP features.
• Competitor Analysis: Compare your site’s performance against competitors with bulk data imports on traffic, keywords, and backlinks, all inside a single spreadsheet.
• Backlink and Domain Metrics: Retrieve detailed backlink profiles, domain authority, and referring domains for any website, allowing you to analyze link-building opportunities efficiently.
• Traffic Analytics Integration: Access site traffic data, user behavior metrics, and engagement statistics to identify growth opportunities and optimize campaigns.
• Customizable Reports: Create dynamic dashboards in Google Sheets using SEMRush data, with formulas and visualizations to monitor KPIs in real time.

Pricing

SEMRush offers subscription plans tailored to different levels of SEO needs, with monthly and annual billing options:

• Pro (Beginners and individual projects): $117.33/mo billed annually (save 17%) or $139.95/mo billed monthly – Includes up to 5 projects, keyword research, competitor analysis, position tracking, backlink analysis, and site audit.
• Guru (Small businesses): $208.33/mo billed annually or $249.95/mo billed monthly – Includes all Pro features plus up to 15 projects, historical data, multi-location and device tracking, ChatGPT & AI Mode tracking, and content marketing tools.
• Business (Agencies and mid-market companies): $416.66/mo billed annually or $499.95/mo billed monthly – Includes all Guru features plus up to 40 projects, Share of Voice, extended limits, API access, and migration from third-party tools.

Pros & Cons

With 2,304 publicly available reviews on Capterra, SEMRush maintains a 4.6/5 average rating. Here’s a look at the key advantages and drawbacks highlighted by users:

Pros

• Users appreciate that Semrush provides a wide range of tools for SEO, keyword research, competitor analysis, content creation, on-page and technical SEO, PPC, and social media insights.
• Many reviewers highlight that Semrush gives accurate data, reliable reports, and actionable insights, which helps in decision-making and strategy planning.
• Despite its complexity, several users note that Semrush is intuitive, easy to navigate, and has a manageable learning curve for intermediate and advanced users.
• The reporting tools and analytics are highly praised for helping track performance, monitor competitors, and improve online visibility.

Cons

• Many users feel Semrush is expensive, especially for beginners or small businesses, making it harder to justify the price compared to alternatives.
• Some reviewers mention that the platform can be overwhelming for new users and could benefit from a simpler “beginner mode” or onboarding tutorial.
• A few users note that free or basic features are restricted, and to access the full capabilities, a paid plan is required.
• Some reviewers reported difficulties with unexpected charges, refund processes, or canceling subscriptions, which caused frustration.

Why we recommend and users choose this tool

SEMRush brings comprehensive keyword, traffic, and competitor insights directly into Google Sheets, allowing SEO professionals to work with live data without switching platforms. Its integration supports automated keyword tracking, backlink and domain analysis, and dynamic reporting, making large-scale SEO analysis efficient and actionable.

With detailed competitor comparisons and traffic analytics, users can identify growth opportunities and optimize strategies effectively. Praised for its accuracy, breadth of tools, and intuitive interface, SEMRush is a powerful solution for data-driven SEO and digital marketing.

7. Google Analytics

Best for SEO professionals needing real-time analytics and reporting directly within Google Sheets

Google Analytics for Google Sheets is a powerful tool that brings the full potential of Google Analytics into the familiar spreadsheet environment. It allows digital marketers, SEO specialists, and business analysts to pull, manipulate, and visualize website performance data directly inside Google Sheets.

Think of it as your live reporting dashboard in a spreadsheet format, enabling you to create custom reports, analyze trends, and automate data workflows without leaving Google Sheets. Unlike manual exports or static reports, this integration allows for near real-time access to metrics like sessions, conversions, traffic sources, and user behavior.

What makes Google Analytics for Google Sheets unique is its flexibility and scalability. You can create automated reports that refresh daily, weekly, or monthly, and customize queries to track virtually any metric or dimension available in Google Analytics.

Top Features

• Customizable Queries: Pull exactly the metrics and dimensions you need, from pageviews and bounce rates to goal completions and e-commerce transactions, giving you complete control over your reports.
• Automated Reporting: Schedule automatic data refreshes, reducing manual reporting work and ensuring your team always has the most up-to-date insights.
• Seamless Google Sheets Integration: Use the Google Analytics Add-on to import data directly into your spreadsheets, then manipulate, chart, or combine it with other datasets.
• Multi-Account Support: Connect multiple Google Analytics accounts or properties in the same spreadsheet, making it ideal for agencies and professionals managing multiple websites.
• Data Visualization & Analysis: Take advantage of Sheets’ built-in functions, charts, and pivot tables to create visualizations and actionable insights directly from your analytics data.

Pricing

Google Analytics for Google Sheets is free to use as an official Google Add-on, with no additional subscription required beyond a Google account. Users of Google Analytics 360 may experience higher limits for queries and API calls.

Pros & Cons

Based on 6,510 reviews on G2, Google Analytics enjoys an average rating of 4.5 out of 5, with these pros and cons regularly noted by users:

Pros

• Users consistently praise Google Analytics for its detailed tracking of traffic, user behavior, conversion paths, and campaign performance.
• Seamless integration with Google Sheets, Search Console, Tag Manager, and other Google products is highly valued.
• Many reviewers highlight the usefulness of real-time data for monitoring campaigns and troubleshooting issues.
• Despite its depth, users note that implementation is straightforward, and the platform offers significant value at no cost.

Cons

• GA4’s new interface, event-based tracking, and complexity can be overwhelming, especially for beginners.
• While reports are detailed, some users wish for more flexibility in personalizing dashboards to match specific workflows.
• High-traffic or long-range reports can sometimes suffer from data sampling, making analysis less precise.
• Users note that Google Analytics offers minimal direct support, relying largely on documentation and community forums.

Why we recommend and users choose this tool

Google Analytics for Google Sheets brings real-time website performance data directly into spreadsheets, enabling SEO professionals and marketers to create custom reports and analyze trends without leaving Google Sheets. 

Its automated reporting, multi-account support, and flexible queries make monitoring sessions, conversions, and user behavior efficient and scalable. 

Users can visualize data, combine metrics, and generate actionable insights using Sheets’ built-in tools. Praised for its depth, seamless integration, and cost-free access, it’s a powerful solution for data-driven digital marketing and analytics.

8. Supermetrics

Best for SEO professionals needing real-time reporting and data automation directly within Google Sheets

Supermetrics is a leading data integration and reporting tool designed to streamline the way digital marketers, SEO specialists, and analysts pull and analyze data from multiple platforms. 

It allows you to bring all your marketing data from Google Analytics, Search Console, Facebook Ads, and hundreds of other sources directly into Google Sheets, enabling live dashboards, automated reporting, and deeper insights without manual exports.

Unlike manual data gathering, Supermetrics automates the process, saving time and eliminating errors while ensuring your reports are always up to date. 

Its seamless Google Sheets integration transforms a familiar spreadsheet into a powerful analytics platform, supporting everything from simple keyword performance tracking to complex cross-channel reporting.

Top Features

• Automated Data Pulls: Connect to over 80 marketing platforms and import SEO, PPC, social, and analytics data directly into Google Sheets on a schedule or on-demand, eliminating repetitive manual work.
• Customizable Reports: Build tailored dashboards and reports using the familiar spreadsheet interface, with filtering, sorting, and visualization options for deeper insights.
• Cross-Platform Analytics: Combine data from Google Analytics, Google Ads, Search Console, Facebook Ads, LinkedIn, YouTube, and more, giving you a holistic view of your SEO and marketing performance.
• Scheduled Refreshes: Automate data refreshes at your preferred frequency (hourly, daily, weekly), ensuring your reports and dashboards reflect the most current metrics.
• Easy Collaboration: Share live dashboards and reports with team members without exporting or emailing static files; everyone sees updated data in real time.

Pricing

Supermetrics offers four main packages, billed annually, with flexible add-ons:

• Starter: €29/month – Ideal for individuals or small teams. Includes 1 core destination (Google Sheets, Excel, Looker Studio, or Power BI), 3 data sources of your choice, 1 user, 3 accounts per source, weekly data refreshes, dashboards, single sign-on, and no data volume fees.
• Growth: €159/month – For growing teams. Includes 1 core destination, 7 data sources, 2 users, 7 accounts per source, daily refreshes, dashboards, SSO, data transformations, custom data import, and no data volume fees.
• Pro: €399/month – For large teams needing advanced reporting. Includes 1 core destination, 10 data sources, 3 users, 10 accounts per source, hourly refreshes, dashboards, SSO, full data transformations, custom data import, Supermetrics Storage Basic (add-on), and no data volume fees.
• Business: Custom pricing – For enterprise teams. Includes multiple destinations (Google Sheets, Power BI, Snowflake, BigQuery, etc.), custom number of users/accounts, on-demand refreshes, dashboards, enterprise SSO, data transformations, API access, data warehousing, Supermetrics Storage, premium support, and a dedicated Customer Success Manager.

Pros & Cons

Supermetrics has an average rating of 4.4 out of 5 from 140 public reviews on the Google Workspace Marketplace. Below is a summary of the pros and cons users mention most often:

Pros

• Users repeatedly mention that Supermetrics significantly reduces reporting time (sometimes by up to 70%) and automates tasks that would take hours manually.
• Many reviews highlight the ability to pull data from multiple platforms into Google Sheets, enabling comprehensive reporting.
• While there is a learning curve, users find the tool intuitive and reliable after getting familiar with it.
• Users call it an essential tool for performance marketers, agencies, and teams needing to integrate and analyze large datasets.

Cons

• A few users mention that the tool can be overwhelming at first.
• Several reviews report slow, unhelpful, or unresponsive support, especially for cancellations or complex problems.
• Some long-term users expressed frustration over refund refusals and difficulties canceling subscriptions.
• There are occasional disruptions due to API changes or other technical issues.

Why we recommend and users choose this tool

Supermetrics brings real-time reporting and data automation from multiple platforms directly into Google Sheets, streamlining SEO and marketing analysis. Its automated data pulls, scheduled refreshes, and customizable dashboards save time and reduce manual errors while providing a complete view of performance across SEO, PPC, and social channels. 

Users can combine data from various sources, collaborate in real time, and generate actionable insights without leaving spreadsheets. Praised for efficiency, reliability, and comprehensive integration, Supermetrics is a powerful tool for data-driven marketers and agencies.

9. Mixed Analytics API Connector

Best for connecting external APIs to Google Sheets without coding

Mixed Analytics’ API Connector transforms Google Sheets into a powerful data pipeline, allowing marketing professionals, analysts, and business users to pull data from virtually any API directly into their spreadsheets.

Think of it as the bridge between your data sources and Google Sheets, enabling you to fetch data from Facebook, YouTube, Instagram, Mailchimp, and thousands of other APIs without writing a single line of code. 

Perfect for creating automated reports, tracking campaign performance, and consolidating data from multiple marketing platforms.

What makes API Connector stand out is its simplicity and flexibility – it runs directly through Google Sheets using Google’s secure infrastructure, meaning you can create complex data workflows that automatically refresh on schedule. 

Whether you’re pulling Google Analytics data for monthly reports, syncing e-commerce metrics from Shopify, or tracking social media performance across platforms, API Connector eliminates the need for expensive ETL tools or custom development.

Top Features

• Universal API Integration: Connects to almost any API with hundreds of ready-to-use integrations for popular platforms like Google Ads, Facebook, Instagram, and Mailchimp.
• No-Code Solution: Dynamic and customizable without code, designed specifically for spreadsheet users who need powerful data connections.
• Automated Scheduling: Schedule requests to run in the background, keeping your data fresh without manual updates.
• Secure Data Handling: Runs through Google’s secure infrastructure with verification through Google’s security process.
• Archive Data Add-on: Automatically store snapshots of historical data in your Google Sheets reports and dashboards with their free Archive Data tool.

Pricing

API Connector offers four pricing plans with an unconditional 30-day money-back guarantee, and you can upgrade, downgrade, or cancel at any time:

• Free: $0/month – 1 user, 100 requests/month, 3 saved requests, 1000 rows, all integrations, visual field editor, multi-query requests, pagination handling, forum support. No scheduling included.
• Starter: $15/month – 1 user, 2,500 requests/month, 15 saved requests, unlimited rows, all integrations, visual field editor, multi-query requests, pagination handling, email support, daily scheduling.
• Business: $29/month – 1 user, 60,000 requests/month, 100 saved requests, unlimited rows, all integrations, visual field editor, multi-query requests, pagination handling, priority support, hourly scheduling.
• Team: $58/month – 5 users, 300,000 requests/month, 500 saved requests, unlimited rows, all integrations, visual field editor, multi-query requests, pagination handling, priority support, hourly scheduling.

Pros & Cons

According to 114 public reviews on the Google Workspace Marketplace, API Connector holds a 4.1/5 average rating. The following are the pros and cons most frequently noted by users:

Pros

• Users appreciated how the extension enables connections to multiple APIs and can automate data collection.
• Several reviews highlighted that it’s easy to set up basic API connections quickly, even for new users.
• Many users mentioned the clear tutorials and documentation that make it easier to use.
• Users considered the paid plans reasonably priced for the value and features offered.

Cons

• Multiple users complained that support does not respond, especially after the founder left.
• Features like scheduling, API calls, or connections (e.g., Binance) have stopped working for some users.
• Users expressed frustration when previously free functionalities (like Small users feel the free plan is too restricted for basic use cases.
• Users noted the app’s quality has declined over time, with bugs and missing features.

Why we recommend and users choose this tool

Mixed Analytics’ API Connector lets users pull data from virtually any API directly into Google Sheets without coding, turning spreadsheets into a powerful data pipeline. Its automated scheduling, secure handling, and ready-to-use integrations make it easy to consolidate marketing, analytics, and e-commerce data for reporting and analysis. 

Users can create dynamic, no-code workflows to keep data fresh, track campaigns, and generate insights without expensive ETL tools. Praised for flexibility, ease of use, and broad API support, API Connector is ideal for marketers and analysts seeking seamless data integration.

10. Text Analysis by Monkey learn

Best for automated text analysis directly within spreadsheets

Text Analysis by MonkeyLearn transforms how businesses, researchers, and data analysts approach unstructured text data by bringing powerful machine learning capabilities straight into Google Sheets.

Think of it as your intelligent text processing assistant that can automatically categorize customer feedback by sentiment, extract key topics from survey responses, or identify specific entities like company names and keywords from large datasets, all without requiring any coding knowledge or leaving your familiar spreadsheet environment.

What makes MonkeyLearn stand out is its seamless integration with Google Sheets, allowing you to process hundreds or thousands of text entries with simple formulas and functions. 

This means you can analyze customer reviews, social media mentions, support tickets, and survey responses in real-time, turning raw text into actionable insights with just a few clicks.

Top Features

• Custom Text Classification: Create personalized classifiers to categorize text by topics, urgency levels, product categories, or any custom tags relevant to your business needs.
• Entity and Keyword Extraction: Automatically pull out specific information like company names, email addresses, locations, or key terms from large volumes of text data.
• Zero-Code Implementation: Use simple Google Sheets functions to process text without any programming knowledge, making advanced AI accessible to everyone on your team.
• Pre-Built Model Library: Access a collection of ready-to-use models for common text analysis tasks, from intent detection to aspect-based sentiment analysis.

Pricing

Text Analysis by MonkeyLearn offers flexible pricing options:

• Free Tier: Limited queries available for testing and small-scale analysis with basic text classification and extraction capabilities.
• Pay-Per-Use: $0.01 per text analysis query processed through the Google Sheets addon. Each row of text analyzed counts as one query, making it cost-effective for occasional or moderate usage.
• MonkeyLearn Platform Plans: Starting from $299.00/month for subscription plans that include higher query volumes, custom model training, and advanced features beyond the Google Sheets integration.
• Enterprise: Custom pricing for high-volume users requiring thousands of monthly queries, dedicated support, and specialized model configurations.

Pros & Cons

Based on 4 publicly available user reviews on Software Advice, MonkeyLearn holds an average rating of 4.3 out of 5. Here’s a summary of the most frequently mentioned pros and cons:

Pros

• Many reviewers highlighted that the platform is easy to use, even for users without coding experience. The interface is intuitive, and the overall workflow (data scraping, processing, analysis) is simple.
• The API is praised for being easy to understand and integrate, which supports custom workflows and classifier creation.
• Several reviews mentioned responsive and helpful support that goes above and beyond.

Cons

• Free and lower-tier plans limit the number of input rows or queries, which can restrict testing and usage with large datasets.
• Some users feel that the platform could improve in terms of providing more advanced or innovative analysis features.
• A few reviewers noted that it can be a bit expensive, though they acknowledge that the cost reflects the ease of use and lack of coding requirements.

Why we recommend and users choose this tool

MonkeyLearn’s Text Analysis brings powerful AI text processing directly into Google Sheets, allowing users to categorize sentiment, extract key topics, and identify entities without coding. Its seamless integration enables real-time analysis of customer feedback, survey responses, and social media data, turning unstructured text into actionable insights. 

With custom classifiers, pre-built models, and simple spreadsheet functions, it makes advanced text analytics accessible to everyone. Praised for ease of use, intuitive workflows, and responsive support, MonkeyLearn is ideal for businesses and analysts seeking automated text analysis.

11. Moz API for Sheets

Best for pulling comprehensive SEO link metrics directly into spreadsheets without coding

The Moz API for Google Sheets is revolutionizing how SEO professionals, digital marketers, and agencies analyze website authority and link metrics at scale.

Think of it as your SEO data powerhouse that transforms complex link analysis into simple spreadsheet workflows, allowing you to pull Domain Authority, Page Authority, spam scores, and comprehensive link metrics for hundreds of URLs in minutes rather than hours of manual research.

What makes the Moz API for Google Sheets exceptional is how it eliminates the technical barriers between powerful SEO data and actionable analysis. No coding is required, and it supports both free and paid Moz API plans, meaning budget-conscious marketers as well as enterprise teams can leverage Moz’s trusted metrics directly in their familiar Google Sheets environment.

The tool’s capabilities extend far beyond basic DA/PA checking. The free plan allows collection of domain authority and page authority for 200 URLs at a time, at a rate of 10 URLs per 10 seconds, while the paid plan provides all metrics for 10,000 URLs at once with no rate limiting. 

Top Features

• Bulk URL Analysis: Process hundreds of domains simultaneously to get comprehensive DA/PA scores and link metrics without manual lookups
• No-Code Integration: Simple Google Sheets add-on that requires no technical expertise or API knowledge to pull Moz’s premium SEO data
• Real-Time Link Metrics: Access live Domain Authority, Page Authority, spam scores, and linking root domains data directly in your spreadsheets
• Scalable Data Collection: Choose between free plans for basic needs or paid plans for enterprise-level bulk analysis and faster processing
• Seamless Workflow Integration: Work within Google Sheets’ familiar environment while accessing Moz’s industry-standard SEO metrics for reporting and analysis

Pricing

The Moz API offers flexible pricing designed to scale with your data needs:

• Free Plan: $0/month – 50 rows per month with basic access, perfect for testing and small-scale analysis
• Starter Plans: $5-$75/month – Choose from Small (750 rows), Medium (3,000 rows), or Large (15,000 rows). Ideal for research and integrating into reporting suites. Medium plan and above includes beta access to new endpoints like Keyword Metrics and Brand Authority.
• Growth Plans: $125-$500/month – Designed for growing businesses with Small (50,000 rows), Medium (120,000 rows), or Large (500,000 rows) options. Includes overages at $10-$25 per 10,000 rows and beta access to advanced features.
• Advanced Plan: $2,000/month – 4 million rows monthly with $5 per 10,000 row overages. Perfect for building custom tools and client dashboards at scale.
• Enterprise Plan: $10,000/month – 40 million rows monthly with $3.50 per 10,000 row overages. Designed for integrating Moz data into commercial products.

Pros & Cons

Based on 7 publicly available user reviews on the Google Workspace Marketplace, Moz API for Sheets holds an average rating of 3.7 out of 5. Here’s a summary of the most frequently mentioned pros and cons:

Pros

• Easy to use for grabbing Moz link metrics.
• Helpful API functionality.
• Convenient and handy tool for users who are familiar with it.

Cons

• Does not deliver on promises or fails to meet expectations.
• Customer support is unhelpful.
• No free version of the API available.

Why we recommend and users choose this tool

The Moz API for Google Sheets lets SEO professionals and marketers pull comprehensive link metrics directly into spreadsheets without coding. Users can access Domain Authority, Page Authority, spam scores, and linking root domain data for hundreds or thousands of URLs in minutes, streamlining bulk SEO analysis. 

Its no-code integration and scalable plans make it accessible for both small teams and enterprise-level projects. Praised for ease of use and trusted SEO metrics, the Moz API simplifies link analysis and reporting within the familiar Google Sheets environment.

12. Majestic

Best for streamlined backlink analysis and SEO data integration directly within Google Sheets

Majestic’s Google Sheets add-on is revolutionizing how SEO professionals, digital marketers, and link-building specialists access and analyze backlink data.

Think of it as your direct pipeline to the world’s largest commercial link intelligence database, eliminating the need to constantly switch between Majestic’s platform and your spreadsheet workflows. 

Perfect for agencies managing multiple client campaigns, SEO consultants tracking link-building progress, or in-house teams needing regular backlink audits.

It seamlessly pulls critical metrics like Trust Flow, Citation Flow, referring domains, and anchor text data directly into your Google Sheets environment.

What makes this add-on invaluable is how it transforms complex backlink analysis into streamlined spreadsheet workflows. 

This means you can create automated SEO reports, track competitor backlink profiles, and monitor link-building campaigns without jumping between multiple platforms, enabling you to build comprehensive SEO dashboards and client reports from one centralized workspace.

Top Features

• Direct Database Access: Import Link Data from Majestic directly into your Google Sheet without having to log into your Majestic account, streamlining your SEO workflow and data analysis process.
• Bulk URL Processing: Analyze multiple domains and URLs simultaneously within your spreadsheet environment, perfect for large-scale SEO audits and competitive research projects.
• Trust Flow & Citation Flow Integration: Access Majestic’s proprietary quality metrics directly in your sheets, enabling sophisticated link quality analysis and ranking correlation studies.
• Automated Report Generation: Create dynamic SEO dashboards that automatically update with fresh backlink data, ideal for ongoing client reporting and campaign monitoring.
• Historic Data Access: Pull historical backlink trends and changes over time, essential for tracking the impact of SEO campaigns and identifying link growth patterns.

Pricing

The Majestic Google Sheets add-on requires an active Majestic subscription to function:

• Lite Plan: $49.99 per month or $499.99 annually (averaging $41.67 per month) – Designed for audit and prospecting of small groups of sites, includes Fresh Index access, Site Explorer, and basic link analysis tools. For audit and prospecting of a small group of sites. Check Fresh Index backlinks several times a day.
• Pro Plan: $99.99 per month, or with an attractive Majestic SEO yearly pricing option of $999.99 (equivalent to $83.33 monthly) – For agencies, domain traders, and SEO consultants. Query Fresh and Historic Index at higher volume. Access a wider range of reports, perfect for professional SEO work and client management.
• API Plan: $399.99 per month – Enterprise-level access with maximum data limits and advanced integration capabilities for large-scale operations.

Pros & Cons

Based on 30 reviews on Capterra, the Majestic Google Sheets add-on enjoys an average rating of 4.1 out of 5, with these pros and cons commonly noted by users:

Pros

• Users consistently praise Majestic for its ability to analyze backlinks thoroughly, including link quality and site metrics like Trust Flow and Citation Flow.
• Many reviewers note that the tool provides reliable, real-time link data, which is critical for SEO monitoring.
• The interface and features are simple and focused, making it easy to get backlink insights without unnecessary complexity.
• Several users mention that the pricing is reasonable for the features offered.

Cons

• A few users feel that Majestic’s link index could be larger to capture more backlinks.
• The tool is specialized in backlink analysis and lacks additional SEO functionalities like keyword research, plagiarism checks, or content optimization.
• New users sometimes find metrics like Trust Flow and Citation Flow confusing compared to other SEO tools.

Why we recommend and users choose this tool

Majestic’s Google Sheets add-on brings comprehensive backlink analysis directly into spreadsheets, allowing SEO professionals and agencies to access Trust Flow, Citation Flow, referring domains, and anchor text data without leaving Google Sheets. 

Its bulk URL processing, automated report generation, and historical data access streamline link audits, competitor research, and client reporting. Users can build dynamic SEO dashboards and monitor campaigns efficiently, all within a familiar spreadsheet environment. 

Praised for reliable, real-time backlink data and ease of use, Majestic simplifies large-scale link analysis for professionals.

13. Remove Duplicates

Best for data analysts, marketers, and professionals managing large datasets in Google Sheets

Remove Duplicates is the #1 user-proven solution for managing duplicate and unique data across Google Sheets, with over 3 million installations and thousands of satisfied users worldwide.

Think of it as your dedicated data cleaning assistant that automatically identifies, highlights, and removes duplicate entries from hundreds or thousands of spreadsheet rows in seconds, eliminating the tedious manual work that would otherwise consume hours of your time.

What makes Remove Duplicates exceptional is its comprehensive approach to data deduplication, offering six distinct tools that handle everything from simple duplicate removal to complex multi-sheet comparisons and row merging operations.

Unlike basic built-in Google Sheets features or complex coding solutions, this add-on requires no formulas, scripts, or technical expertise. Just point, click, and watch your data transform.

You can save frequently used configurations as reusable scenarios, schedule automatic cleanups to run daily, and even share your settings with team members for consistent data management across projects.

Top Features

• Six Powerful Data Management Tools: Remove duplicate or unique rows, Quick Dedupe for instant cleanup, find duplicate cells, compare multiple sheets, analyze columns for matches, and combine duplicate rows with intelligent merging options.
• Advanced Automation Capabilities: Save your cleaning settings as reusable scenarios, schedule automatic deduplication runs 1-2 times daily, and share scenarios with team members for consistent data management workflows.
• Flexible Processing Options: Choose from multiple actions including highlighting with custom colors, deleting rows/cells, copying to new sheets, moving data between spreadsheets, and marking duplicates in status columns.
• Cross-Sheet and Multi-File Support: Compare data across different sheets within the same file or analyze duplicates between entirely separate Google Sheets files stored in your Drive.
• Intelligent Row Combining: Merge duplicate entries using customizable delimiters or leverage 14 built-in mathematical functions (SUM, AVERAGE, COUNT, etc.) to consolidate numeric data from duplicate rows.

Pricing

Remove Duplicates offers flexible pricing options:

• Free Trial: 30 days of full functionality to test all features with no limitations or restrictions.
• Annual Subscription: $33.60/year – Complete access to all six tools, automation features, scenario sharing, and priority support with automatic updates.
• Lifetime License: $59.90 one-time payment – Permanent access to the add-on with all current and future features, ideal for heavy users and businesses requiring long-term data management solutions.

Pros & Cons

Remove Duplicates has an average rating of 3.3 out of 5 from 210 public reviews on the Google Workspace Marketplace. Below is a summary of the pros and cons users mention most often:

Pros

• Many users mention that the extension significantly reduces the time needed for data cleanup, tracking, and processing.
• Users find it simple, intuitive, and user-friendly, even for complex tasks.
• Supports tasks like comparing sheets, removing duplicates, pivot reports, and other functions beyond its basic description.
• Multiple reviews highlight responsive, helpful, and clear support, sometimes including step-by-step guidance via video.

Cons

• Some users experience loading problems, slow processing, or features not working properly in certain cases.
• A few users report issues with lifetime access or account authorization.
• For example, merging duplicates may sometimes repeat values or remove data validations.

Why we recommend and users choose this tool

Remove Duplicates is a powerful Google Sheets add-on that helps data analysts, marketers, and professionals clean and manage large datasets by automatically identifying, highlighting, and removing duplicate entries. 

With six specialized tools for deduplication, multi-sheet comparisons, and intelligent row merging, it streamlines workflows without requiring formulas or coding. Users can save reusable scenarios, schedule automatic cleanups, and share settings for consistent data management. 

14. Advanced Find and Replace

Best for data professionals and spreadsheet power users needing comprehensive search and replace capabilities with advanced formatting control directly within Google Sheets

Advanced Find and Replace transforms Google Sheets into a powerful data manipulation platform that has been serving spreadsheet users since its initial release, revolutionizing how professionals handle complex search and replace operations across large datasets. 

Think of it as your comprehensive search engine for spreadsheets, providing granular control over finding and replacing text, formatting, formulas, and even errors across multiple sheets simultaneously. 

Unlike Google Sheets’ basic find and replace function, this add-on offers sophisticated pattern matching, bulk operations, and intelligent data handling that can process millions of cells with precision.

What makes Advanced Find and Replace unique is its comprehensive approach to spreadsheet search operations, offering multiple search criteria that can be combined and customized to meet specific data cleaning and manipulation needs. 

The tool provides both simple checkbox-driven interfaces for beginners and advanced regex support for power users, all within a familiar Google Sheets environment.

Top Features

• Multi-Criteria Search Capabilities: Search across values, formatting, URLs, hyperlinks, formulas, errors, and notes simultaneously, with support for multiple search terms entered as comma or space-separated lists for comprehensive data discovery.
• Advanced Pattern Matching: Utilize regular expressions for complex pattern-based searches, fuzzy search functionality for approximate matches, and conditional number searches using comparison operators (>, <, =, <>, <=, >=) for precise data filtering.
• Flexible Search Scope: Target searches within current sheets, all sheets, selected ranges, or multiple specific ranges, with intelligent grouping of results by sheet or value for efficient navigation and management.
• Comprehensive Replace Actions: Replace text, apply formatting (bold, italics, underline, strikethrough), change colors, delete entire rows, or export results to new sheets or specific cell ranges, with support for corresponding value replacement from predefined lists.
• Bulk Data Management: Handle up to 10 million cells across spreadsheets with performance optimizations for large datasets, including the ability to delete rows, color cells, and apply formatting changes to all or selected matches in one operation

Pricing

Advanced Find and Replace offers flexible subscription options with an extended trial period:

• Free Trial: 30 days of full functionality with no limitations, allowing users to test all features before committing to a subscription.
• Annual Subscription: $16.80/year (regularly $33.60) – Currently available at 50% off during the trial period, works out to just $1.40 per month for comprehensive search and replace capabilities across unlimited Google Sheets.
• Lifetime Subscription: $59.90 one-time payment – Includes all current features plus free access to future updates and new functionality permanently, making it ideal for long-term users who want to avoid recurring subscription costs.

Pros & Cons

With 59 publicly available reviews on the Google Workspace Marketplace, Advanced Find and Replace maintains a 3.6/5 rating. Here’s an overview of the key advantages and drawbacks highlighted by users:

Pros

• Many users mention it is simple, straightforward, and saves time.
• frequently highlight that it speeds up work and reduces manual errors.
• Several reviews praise the quick and effective customer service.
• Works well for large projects, archiving, and complex searches.

Cons

• Users complain about unclear pricing, free trials ending abruptly, and the annual $30 fee.
• Some mention that search results can be inconsistent or unreliable, especially after updates.
• Errors, crashes, and slow performance occur, particularly with large datasets or multiple cells.

Why we recommend and users choose this tool

Advanced Find and Replace is a Google Sheets add-on for power users needing robust search and replace with formatting control. It supports multi-criteria searches, regex, fuzzy matching, and bulk operations across multiple sheets, handling up to 10 million cells. 

Users can replace text, formatting, or entire rows and export results efficiently. Praised for saving time and reducing errors, it’s intuitive yet powerful, though some users report occasional slow performance with very large datasets.

15. Sheetgo

Best for SEO teams needing automated data workflows and cross-platform integration

Sheetgo is a cloud-based data management platform that has been revolutionizing how SEO teams and digital marketers handle spreadsheet automation and data transfer, recently expanding its capabilities through the acquisition of Layer’s automation technology.

Think of it as your central hub for SEO data, enabling seamless integration and automated workflows between Google Sheets, Excel, CSV files, and cloud storage platforms without any manual effort.

Unlike traditional data tools that require coding or technical expertise, Sheetgo uses intuitive visual workflows to automatically transfer, merge, split, and filter SEO and marketing data across multiple destinations in real-time.

What sets Sheetgo apart is its all-in-one approach to spreadsheet automation, offering three interconnected access points: a Google Sheets add-on for native integration, an Excel add-in for Microsoft users, and a powerful web application for centralized workflow management.

This multi-platform setup allows SEO teams to maintain existing reporting and analytics workflows while adding powerful automation that scales from simple keyword tracking and backlink reports to complex enterprise-level processes involving hundreds of interconnected files.

Top Features

• Smart Data Transfer System: Automatically move data between different file types and cloud platforms with intelligent transfer management that prevents unnecessary updates, saving both time and system resources while maintaining complete data traceability throughout the process.
• Advanced Workflow Automation: Create sophisticated multi-step workflows that combine data merging, splitting, filtering, and cross-platform transfers with customizable automation triggers including form submissions, scheduled updates (multiple times daily to monthly), and workflow dependencies.
• Cross-Platform File Integration: Seamlessly connect Google Sheets, Excel (XLS/XLSX), CSV, TSV, and BigQuery tables stored across Google Drive, SharePoint, OneDrive, and Dropbox, enabling true cross-cloud data synchronization without platform restrictions.
• Dynamic Data Processing: Utilize powerful built-in functions including merge operations that consolidate multiple files into unified datasets, split operations that distribute single sources to multiple destinations, and advanced filtering that processes only relevant data based on custom criteria.
• Document Generation & Distribution: Automatically generate Google Docs, PDFs, and formatted reports from spreadsheet data, with the ability to email generated documents to stakeholders, creating complete end-to-end automated reporting workflows.

Pricing

Sheetgo offers four transparent pricing tiers designed to scale from individual users to enterprise organizations:

• Free Plan: $0/month – Perfect for individuals automating simple tasks, includes 99 transfers per month, 50+ pre-built process automation templates, Google Drive integration, daily time-based automation triggers, Google Sheets automation, Google Docs and PDF generation, dynamic forms, and limited Merge & Split functionality.
• Professional Plan: Starting from $22/month (billed yearly) – Ideal for power users managing multiple data sources, includes 500+ transfers per month, video call onboarding, enhanced time-based triggers (monthly, weekly, daily, hourly), Excel and CSV automation support, SharePoint/OneDrive/Dropbox integrations, BigQuery integration, automatic formatting transfer, data append functionality, and automatic folder file processing.
• Business Plan: Starting from $79/month (billed yearly) – Built for teams with complex workflows, includes 1,500+ transfers per month, live automation consultancy, high-frequency triggers (30-minute and 15-minute intervals), workflow and form trigger dependencies, custom branding options, workflow sharing and duplication, network view dashboard, mobile-ready interface, enhanced Merge & Split limits, and HTTP integrations.
• Enterprise Plan: Volume discount pricing (contact sales) – Designed for large organizations, includes unlimited transfers per month, dedicated account manager, single sign-on (SSO), custom SLA agreements, public API access for programmatic functions, priority servers with faster execution, and domain-level view access for centralized management.

Pros & Cons

Sheetgo has an average rating of 4.2 out of 5 from 257 public reviews on the Google Workspace Marketplace. Below is a summary of the pros and cons users most often mention:

Pros

• Users appreciate how it automates data transfers between spreadsheets, reducing manual work.
• Many reviewers mentioned that it is easy to set up and use, even for complex workflows.
• Several reviews highlighted responsive and supportive customer service, including deep technical help.
• Users report improved collaboration and overall efficiency in managing spreadsheet data.

Cons

• Triggers and advanced features are not available on the free plan, which limits usability for personal or small business users.
• A few users reported errors or difficulties getting the add-on to work, sometimes related to browser compatibility.
• Features like formatting transfer or complex automations are behind a paywall.

Why we recommend and users choose this tool

Sheetgo is a cloud-based automation tool for SEO teams and marketers needing seamless data workflows across Google Sheets, Excel, CSV, and cloud platforms. It enables automatic data transfer, merging, splitting, filtering, and report generation without coding, using visual workflows. 

Praised for saving time, improving collaboration, and supporting complex multi-platform processes, it has a 4.2/5 rating, though some advanced features are limited to paid plans and occasional errors are reported.

16. The Blueprint Training Sheets Add-on

Best for SEO agencies and consultants needing comprehensive workflow automation and project management directly within Google Sheets

The Blueprint Training for Sheets is a specialized Google Sheets add-on that automates SEO workflows from site audits to keyword research to project management and reporting, providing a full range of Google Sheets templates accessible through a single sidebar interface. 

The program has helped over 3,000 SEO agencies “productize” their chaotic businesses into highly profitable machines by providing standardized templates, processes, and automation tools that streamline complex SEO workflows.

Unlike standalone SEO tools that require switching between multiple platforms, The Blueprint Training consolidates everything into the familiar Google Sheets environment that most agencies already use for client reporting and data management. 

The add-on transforms any Google Sheet into a powerful SEO workflow hub, allowing users to run all Blueprint templates through a single sidebar interface.

What makes The Blueprint Training unique is its comprehensive approach to SEO agency operations. Rather than focusing on a single aspect like rank tracking or keyword research, it provides end-to-end workflow solutions that cover every stage of SEO project delivery, from initial audits through ongoing reporting and client management.

Top Features

• Comprehensive SEO Templates: Access a full range of Google Sheets templates that tackle workflows including site audits, keyword research, project management and reporting, all designed specifically for SEO agencies and consultants.
• Unified Sidebar Interface: Run all Blueprint workflows from within a single Sheets sidebar, eliminating the need to juggle multiple spreadsheets or switch between different tools during project execution.
• Automated Workflow Execution: Build proper internal processes for SEO project management with automation tools layered on top for hands-free management, reducing manual work and standardizing deliverables across clients.
• Quality Assessment Tools: Assess website “quality” from Google’s perspective with audit templates that combine technical audits, content analysis, and project planning in integrated workflows.
• Agency-Focused Templates: Specialized templates for on-page SEO optimization that allow listing important web pages and their SEO elements like titles, keywords, and meta descriptions to identify what’s working and what needs improvement.
• Professional Reporting Solutions: Custom SEO reporting templates that allow agencies to set baselines, track performance and progress throughout campaign lifecycles, built specifically for client presentation needs.

Pricing

The Blueprint Training for Sheets requires a separate add-on subscription beyond the core Blueprint Training membership. A Blueprint Training Add-on subscription is required to fully take advantage of functionality, though specific pricing details are not publicly disclosed and require contacting their sales team directly.

Pros & Cons

According to 4 public reviews on the Google Workspace Marketplace, the Blueprint Training for Sheets holds a 4.6/5 average rating. The following are the pros and cons most frequently cited by users:

Pros

• Users repeatedly mention that the Blueprint makes SEO tasks much easier.
• It simplifies processes and helps agencies work more efficiently.
• Particularly helpful for SEO teams and agencies managing multiple clients.

Cons

• There are no clear cons mentioned by the users.

Why we recommend and users choose this tool

The Blueprint Training for Sheets is a Google Sheets add-on designed for SEO agencies and consultants to automate workflows, from site audits to keyword research and client reporting. It centralizes templates and processes in a single sidebar, streamlining project management and standardizing deliverables.

17. SEO for Sheets

Best for SEO professionals needing streamlined Google Search Console data analysis directly within Google Sheets

SEO for Sheets is a specialized Google Workspace add-on that has been bridging the gap between Google Search Console and Google Sheets since its launch, transforming how digital marketers and SEO professionals access and analyze their search performance data. 

Think of it as your direct data pipeline from Search Console to Sheets, eliminating the traditional limitations and manual processes that typically constrain SEO reporting. 

Unlike the native Search Console interface that limits data exports to 1,000 rows and restricts date range comparisons, SEO for Sheets provides unlimited data extraction capabilities that let you pull comprehensive historical performance metrics directly into your preferred spreadsheet environment.

What makes SEO for Sheets unique is its seamless integration that turns Google Sheets into a powerful SEO analytics platform. 

The tool eliminates the need for complex data exports, CSV downloads, or third-party reporting tools by providing direct access to your Search Console metrics within the familiar spreadsheet interface where most SEO professionals already conduct their analysis and reporting.

Top Features

• Unlimited Data Export: Export vital SEO data including clicks, impressions, positions, and click-through rates (CTR) with ease, bypassing Google Search Console’s native 1,000-row limitation to access your complete search performance dataset.
• Comprehensive Search Console Integration: Pull all critical Search Console metrics directly into Google Sheets, including query performance, page performance, country/device breakdowns, and date comparisons that extend beyond the platform’s standard limitations.
• Advanced Custom Reporting: Customize your data reports within Google Sheets, focusing on the metrics that matter most to your SEO strategy, enabling sophisticated analysis, pivot tables, and custom calculations impossible within the native Search Console interface.
• Streamlined Workflow Integration: Directly export your vital SEO data into Google Sheets for advanced analysis and shareability, eliminating manual data handling and enabling automated reporting workflows that save hours of repetitive tasks.
• User-Friendly Interface: Enjoy a user-friendly interface that simplifies your data analysis, regardless of your technical skill level, making advanced SEO reporting accessible to both beginners and experienced professionals.

Pricing

Pricing information for SEO for Sheets is not publicly available on the Google Workspace Marketplace listing. Users should contact the developer for current pricing details and available plans.

Pros & Cons

With a few public reviews across different platforms, SEO for Sheets maintains an average rating of 5/5. Here’s an overview of the key advantages and drawbacks mentioned by users:

Pros

• Users praise SEO for Sheets for bypassing Google Search Console’s 1,000-row export limit, giving access to full datasets without tedious workarounds.
• The tool saves time by removing the need for repeated manual exports and imports.
• SEO professionals can perform advanced analyses and create custom reports not possible in Search Console.

Cons

• Some users face temporary issues when Google updates the Search Console API.
• Users unfamiliar with advanced Google Sheets features may struggle to use the tool fully.

Why we recommend and users choose this tool

SEO for Sheets is a Google Sheets add-on designed for SEO professionals to analyze Google Search Console data seamlessly, bypassing the 1,000-row export limit and enabling advanced reporting. Users praise its time-saving features and full dataset access, though beginners may need experience with Sheets, and occasional API updates can cause temporary issues; it holds a 5/5 rating.

Final Thoughts

Stop wasting valuable hours buried in spreadsheets when the right tools can transform Google Sheets into a true SEO powerhouse. 

With the right setup, keyword research becomes seamless, backlink analysis turns into a matter of clicks, and content audits no longer feel like a never-ending chore.

Think about it: every formula you don’t have to write, every dataset you don’t have to manually clean, and every report you don’t have to build from scratch is time you get back to focus on strategy, creativity, and growth. That’s the real win.

The future of SEO isn’t about doing more, it’s about working smarter. By integrating these best Google Sheets tools into your workflow, you’ll not only save time but also uncover insights faster, streamline collaboration with your team, and make data-driven decisions with confidence.

So why keep grinding through the same manual processes? Equip yourself with the best tools, cut through the clutter, and start turning raw data into the kind of actions that move rankings, traffic, and revenue in 2025 and beyond.